Press Release Marketing for Small and Solo Law Firms

Press releases, or news releases as they are often called today may be one of the most underutilized marketing strategies of small and solo law firms and yet one of the easiest ways to get free publicity

One of the advantages that attorneys have over a lot of other professions is that the media already finds them credible. So, if you can find a way to get your news to the press it can be a very effective way of getting a lot of targeted attention.

But getting your story to the press is not the only way to get the attention you need. Submitting optimized press releases on the Web can significantly boost your search engine rankings and help you get your law firm well known in your local community as well.

At the Law Firm Media Group we know that press releases are not just another piece of copy. In fact, unless you are trained in the art of writing press releases that are search engine optimized, the chances of your news story ever getting picked up by the media or search engines are quite slim. Writing effective press releases requires that you know:

	How to write a press release that gets noticed
	How to optimize your press release for improved search engine rankings
	What the media is looking for
	What is newsworthy, according to the reporter and the public
	Where and to whom you should send it
	How to positions yourself as the expert to get quoted in top magazines, newspapers, on television and radio.
	What to do and what to say once you are contacted by a reporter

The Law Firm Media Group can write your optimized press releases for you as well as submit them to the best outlets and follow up to make sure they are getting in the right hands.